Welcome to the Casino Marketing Academy course.
Please ensure you have completed the Customer Service course before starting this course.
Content
Please note – one new lesson will be added each week. The lessons are self research, and project based. You will be expected to complete a detailed assessment of your learning at the end of each lesson
Introduction to marketing
What makes a good promotion ?
Know your customer / Customer profiles
Player rewards
Social media
Slot Machines, Rewards, Tournaments, Jackpots
Bingo Promotions, Rewards, Events
Return On Investment (ROI)
-
Marketing Basics
-
Casino Marketing
Free