Welcome to the Casino Marketing Academy course.

Please ensure you have completed the Customer Service course before starting this course.

Content

Please note – one new lesson will be added each week. The lessons are self research, and project based.  You will be expected to complete a detailed assessment of your learning at the end of each lesson

Introduction to marketing

What makes a good promotion ?

Know your customer / Customer profiles

Player rewards

Social media

Slot Machines, Rewards, Tournaments, Jackpots

Bingo Promotions, Rewards, Events

Return On Investment (ROI)